How to brand your business on instagram
Social media is a powerful marketing tool, companies worldwide promote their business on social media. Researchers say that one in three people uses social media.
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Here are main benefits of using Instagram for business:
Researchers comes with a number of 1 billion people that access to Instagram every month. With a dedicated Instagram strategy, there is no limit to the success you can achieve.
Ideal channel to connect with customers
In any business the most important thing is connection with customers, and many people think that Twitter and Facebook are the most important mediums for interaction, but Instagram actually generates 120 times more engagement per follower than Twitter. It has one of the largest active user base, which means the chances of an Instagram user opening and reading your story is quite high.
One of the major benefits of Instagram is that the stories or posts uploaded to Instagram can be easily shared across different marketing channels automatically (settings enables social sharing to Facebook and Twitter).
Businesses can tell stories
This social media has various features which expand and shape brands a personality in a few steps. Instagram lets you share life stories, such as sharing with your target audience a sneak peek into an average day at work, or uploading behind-the-scenes stories and videos that show how products are manufactured, or services are delivered. Audience on Instagram loves this kind of communication and all that will increase your credibility and trust.
Allows you to use user-generated content
Many businesses share user-generated content (pictures, videos, and posts). Posting user-generated content that feature customers drive sales, and also opens doors to new opportunities to engage them.
Here are some tips for branding your business on Instagram:
Create a business profile
Upgrade your profile to a business profile, that will give you numerous benefits such as having access to Instagram analytical tools that are designed to help users measure content performance, and many other features. A business profile will also allow you to create and publish content without having to use advertising tools. Additionally, business profiles get a contact button that users can click to get in touch with the business.
It is super important that your bio is not boring. Include branded hashtags, and a slogan or a brief description that captures the core essence of your brand. Also use a relevant link that takes users to your homepage or a current promotion. You can change this link in accordance with to promotions that you create.
Use sponsored ads
Instagram lets you target not just people who follow your account but any user who fits your target audience. The most critical factor that can impact the effectiveness of your sponsored ads is the quality of content.
To engage your buyers, use interesting content. Consider pushing different forms of sponsored ads like videos, pictures, stories, and dynamic ads.
Partner with influencers
Influencers have access to a huge audience. Often people buy products that appear in the feeds of influencers. It’s very important to identify the industry influencers whose audience is relevant to your product or service. Partnering with an influencer will not only help boost sales, but you’ll also get unprecedented opportunities to build lasting brand awareness.
Use hashtags wisely
Hashtags help your target audience discover your content. When creating hashtags use relevant one because they can be a double-edged sword. While an engaging hashtag can get your target audience talking, a random one that barely makes any sense will push customers away.
When adding a hashtag to a story, make sure it captures the essence of the story and is relevant to the image used. A major benefit of branded hashtags is that they’re easier to track and can help businesses compare the performance of different campaigns.
Post at the right time
There are many studies around this subject, and as most of them claim the best days to post on Instagram are Mondays and Thursdays between 8 AM and 9 AM, it is wrong! We wish it were that simple. Just because content uploaded between 8 AM and 9 AM drives engagement, it does not necessarily mean that you should upload all your posts during this period.
To find out your best time to post, use a social listening tool that monitors engagement on Instagram. Find your top time zones and post at the time of the day when the maximum number of followers are online. Use an Instagram marketing platform that calculates your best posting times based on the performance of posts from the last and current month. It needs commitment and deeper analyses of your own profile and target audience in order to find the best time to post. Feel your audience.
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